Jacob Lyda

Jacob Lyda is an experienced Competitive Intelligence Analyst currently working at Independence Pet Group since December 2022. Prior to this role, Jacob served as a Senior Competitive Intelligence Analyst at Mindbody from June 2021 to October 2022, where responsibilities included managing the competitive intelligence program and collaborating across departments. Jacob's career also includes a position as a Product Marketing Manager at Act-On Software, Inc., focusing on competitive intelligence and go-to-market strategies for product launches. Earlier roles included positions at NAVEX Global as a Sr. Product Marketing Specialist, an Accounting Clerk at Airwair International Ltd - Dr Martens, and various consulting roles that involved business planning and marketing relations. Jacob holds a Bachelor’s degree in Business Administration with a focus on Marketing and Management from Corban University.