Lila Gerson

Lila Gerson has a diverse work experience spanning various industries. Lila is currently the Head of Strategic Marketing & Brand Partnerships at Independent Artist Group since January 2021. Prior to that, they served as the SVP of Strategic Marketing & Brand Partnerships for Concerts at the same company from January 2020 to January 2021. From 2019 to 2020, Lila worked as the Brand Partnerships Lead at Lila Stacks. At Nielsen, they held the position of SVP, Global Marketing & Communications, Nielsen Entertainment from October 2016 to January 2019, where they led global marketing and communications efforts for Nielsen Entertainment. Lila also has experience as the VP of Brand Partnerships at Warner Bros. Records from May 2013 to September 2016, where they established revenue-producing partnerships with blue-chip brands. Additionally, they held the position of Executive Director of Business Development & Strategy at Billboard from February 2007 to April 2013, creating custom, integrated programs with brand partners. Lila's earlier experience includes roles at The Rosen Group, Four Corners Communications, and Ruder Finn.

Lila Gerson has a Bachelor's degree in Business Administration with a concentration in Marketing from The George Washington University.