Julie Dolak

Julie Dolak is an accomplished professional specializing in brand growth and athlete relationships within the NIL (Name/Image/Likeness) sector. Currently serving as the SVP of Brand Growth & NIL Industry Innovation at NOCAP Sports since February 2024, Julie leads initiatives to help brand marketing leaders effectively navigate athlete partnerships and emerging opportunities in collegiate athletics. As an Independent Consultant since October 2022, Julie focuses on aligning brands with the right people, properties, and media to achieve business objectives. Prior experience includes roles at goPuff as Director of Business Development for Brand & Talent Partnerships, at Uber as Senior Business Development Manager for Sports & Entertainment Partnerships, and at Outback Steakhouse as Brand Marketing Manager. Julie holds a Bachelor of Science in Marketing from Penn State University and an MBA from the University of Illinois Urbana-Champaign.