IPP - Independent Pet Partners
Jennifer Patton has extensive experience in marketing and digital strategy. Jennifer is currently the Vice President of Marketing at IPP - Independent Pet Partners, where they oversee marketing initiatives. Prior to this, they served as the Senior Director of Omni-Channel, CRM & Loyalty and the Senior Director of CRM & Loyalty at IPP. Before joining IPP, Jennifer was the Vice President of Marketing at Streamline Brands for five years. Jennifer also held various positions at Sports Authority Inc., including Director of Digital Marketing Strategy and Group Manager Integrated Digital Marketing. Earlier in their career, Jennifer worked as an Associate Director and Account Director at Merkle, where they managed key client accounts and drove revenue growth. Jennifer also served as the Account Production Manager at Merkle | Quris and as an Account Director at Mirage Advertising. Jennifer began their career as the Marketing Manager at Merchants Financial Group.
Jennifer Patton graduated from the University of Wisconsin-Eau Claire in 2002 with a Bachelor of Science degree in Marketing.
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IPP - Independent Pet Partners
Independent Pet Partners (IPP) is a digital, retail, educational and services platform for holistic pet wellness comprised of two independent brands: Chuck & Don’s and Kriser’s Natural Pet. While each brand supports a unique region of the country, both share a common philosophy and mission. At IPP, we believe wholeheartedly that maximizing pet wellness is as paramount to living our own best lives as it is for our four-legged family members. Pets and people help each other thrive. That’s why we created a nose-to-tail pet experience unlike any other, with wellness experts, nutritionists, groomers, products and services all under one roof. We’re your neighborhood independent pet supply store – a team of pet parents and pet enthusiasts dedicated to delivering an unrivaled in-store and online experience for every customer, every day. We’re reimagining the customer journey and the intersection of digital and in-person connections while investing in our own growth with a services-led approach. Our goal is to support our existing businesses and build them for the future, cultivating loyalty through a superior customer experience. Join us on this exciting pet wellness revolution, helping all pets live their happiest, healthiest lives.