Kunal Bag

Kunal Bag is a seasoned marketing professional with extensive experience in digital and performance marketing, currently serving as a Digital & Performance Marketing Specialist at India Today since March 2013. Kunal is proficient in conceptualizing and executing digital campaigns, managing subscriber acquisition and retention strategies, and fostering partnerships for co-branded initiatives. Prior roles include Sr. Manager - Marketing for Reader's Digest, where Kunal managed subscription revenue and adapted global campaigns for the Indian market, and Sr. Business Manager at Prognosys Direct, focusing on key account management and lead generation. With an MBA in Marketing from NDIM and a B.Sc. in Computer Applications from the University of Calcutta, Kunal demonstrates strong analytical skills and a deep understanding of consumer behavior and engagement.