IndiaFirst Life
Abhijeet Powdwal is an experienced marketing professional with a career spanning over two decades. Currently serving as SVP and Head of Marketing at IndiaFirst Life since December 2021, Abhijeet previously held positions such as Principal Consultant at ICSG Consulting, where a focus was placed on Go-To-Market strategies and online business platforms. Prior experience includes roles as Director and Publisher at FunOKPlease Content Publishing Pvt Ltd, Region Head - Asia Pacific at 3i Infotech, and Head of Marketing at IDBI Federal Life Insurance. Abhijeet's early career features significant positions at ICICI Bank, JWT, IDBI Bank, and Triton Communications. Abhijeet holds an MBA in Marketing from K.J. Somaiya Institute of Management Studies and Research and a Bachelor's in Geology from St. Xavier's College.
This person is not in the org chart
IndiaFirst Life
IndiaFirst Life, the 22nd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (65% stake) and Union Bank of India (9% stake). Their footprint and experience offered by these entities continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26% stake in IndiaFirst Life. Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception. IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale. IndiaFirst Life’s competitive advantage is its new-age intuitiveness that delivers value through state-of-the-art digitalisation initiatives across its complete value chain, that stems from the company’s “CustomerFirst” ideology.