IndiaFirst Life
Shiladitya Basu is an accomplished professional with extensive experience in sales strategy and business development within the insurance sector. Currently serving as Vice President - Head of Sales Strategy & Sales Enablement at IndiaFirst Life since October 2020, Shiladitya focuses on developing and implementing strategic sales plans to drive growth in the agency channel, mentoring sales teams through data-driven insights. Previous roles include leadership positions at Tata AIA Life Insurance and Max Life Insurance Company, where responsibilities encompassed relationship management, distribution strategy, and partnership acquisitions. Shiladitya holds an MBA in Marketing and Life Insurance from the National Insurance Academy in Pune.
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IndiaFirst Life
IndiaFirst Life, the 22nd entrant in the Indian life insurance industry, launched its operations in November 2009. IndiaFirst Life is promoted by two large public-sector banks, Bank of Baroda (65% stake) and Union Bank of India (9% stake). Their footprint and experience offered by these entities continue to fortify the value proposition it offers to all stakeholders. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC also holds 26% stake in IndiaFirst Life. Declaring its maiden profits in FY 2014-15, IndiaFirst Life is amongst few Life Insurance companies in India to break-even within five years since inception. IndiaFirst Life’s footprint today, extends to over 1000 cities and towns pan-India, through over 12,000 points of sale. IndiaFirst Life’s competitive advantage is its new-age intuitiveness that delivers value through state-of-the-art digitalisation initiatives across its complete value chain, that stems from the company’s “CustomerFirst” ideology.