Karl Traeger, MBA

Karl Traeger, MBA, has extensive experience in marketing and sales, with a focus on developing innovative strategies to increase brand presence and revenue. Karl is currently the Director of Marketing at the Indianapolis Zoo, where they lead a team of 10 and oversees various marketing and sales programs. Prior to this role, Karl worked as a self-employed Owner and Marketing Strategist, where they created marketing programs for multiple clients, including website development, SEO/SEM strategy, and social media content. Karl also has experience in the entertainment industry, having worked at SeaWorld Parks & Entertainment as an eCommerce Leader, where they developed website branding and monetization strategies. Karl has held leadership positions at Elitch Gardens Theme & Water Park, Six Flags, and Kings Dominion, where they managed marketing and sales strategies to drive ticket sales and attendance. Karl also has experience in the pharmaceutical industry as a Business Manager at Ayres Pharmacy, where they successfully implemented social media and advertising strategies to increase sales. Additionally, Karl has worked at Yellow Submarine Marketing Communications Inc as an Account Executive and Media Buyer/Planner, where they managed client relationships and executed media planning strategies. Karl began their career at Kennywood Park as a Marketing/Public Relations Intern, where they gained experience in creating collateral, media promotions, and analyzing survey data. With their diverse background and expertise in marketing and sales, Karl Traeger is a highly skilled professional in the field.

Karl Traeger, MBA completed their Master of Business Administration (MBA) with a concentration in Marketing from American University - Kogod School of Business, spanning from 2016 to 2018. Prior to that, they pursued a Bachelor of Science (B.S.) degree in Business Management with a focus on Leadership and Change Management from Duquesne University between 2002 and 2006.