Angelica MacEdo

Angelica Macedo is an experienced Analytics Engineer currently working at Indicium since April 2023, where significant contributions include the development of a Marketing Analytics dashboard for Pepsico Brazil, leading to increased consumer acquisition and product registration. Prior roles include Insights Supervisor at Hnk Lab WPP, focusing on social listening for the Amstel project during Big Brother Brasil 2023, resulting in substantial sales and engagement increases. Angelica also held various positions at Bites, including Strategic Account Manager and Social Listening Coordinator, where notable achievements involved enhancing branding strategies and significantly reducing negative reviews for the Shell Box app. Earlier career experiences consist of Social Media Analyst roles at RAPP and Dialeto Social Media, covering brand monitoring, influencer engagement, and competitive analysis. Angelica holds a degree in Advertising and Propaganda from Universidade Nove de Julho and a technical degree in Library Science from Senac.