Pedro Augusto Ugeda is an experienced professional in visual merchandising with an extensive background at Inditex, where Pedro currently holds the position of Head of Visual Merchandising for Zara Woman since April 2018. With prior roles including Visual Merchandiser Area Manager for Greater London and Image and Product National Support, Pedro has been instrumental in maximizing sales through strategic analysis of product performance and trends. A detail-oriented leader, Pedro has successfully managed teams, supported new store openings, and forecasted upcoming trends. Pedro's foundational experience began with roles as a Sales Assistant at both Inditex and El Corte Inglés. In addition to practical experience, Pedro enhanced expertise through various short courses at institutions such as the University of the Arts London, Università Bocconi, and Copenhagen Business School, focusing on fashion buying, luxury management, and sustainability studies.
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