She began her career in the mass consumer marketing division at Kraft General Foods. She went on to work at the BSB agency, a member of the Saatchi & Saatchi Group, as account director for Mars, Effem, Lego, Benson & Hedges, Avianca, Adams and DHL, among others.
Later, she joined Grey Advertising as Director of Customer Services and Media Director. She also worked as Marketing Director at King’s Educational Group before leaving in 1997.
In 1997, she joined the Telefónica Group, within the Telefónica Advertising and Information (TPI) division, where she initially worked as Marketing Director before becoming COO of the internet division.
She has been Executive Chairwoman of TPI-Páginas Amarillas, Managing Director of Telefónica Móviles España, independent director of Capital Radio, independent director of Evo Banco and Chairwoman of its Appointments and Remuneration and Auditing Committees, independent director of SolidQ, director of CTT and a member of its Auditing Committee, and a director of Euskatel and Chairwoman of its Remuneration Committee.
She has been awarded the Grand Cross of the Order of Civil Merit.
She is currently an independent director of Prim, S.A., Chairwoman of its Appointments and Remuneration Committee and Sustainability Committee and a member of its Auditing Committee; she is an independent director of Faes-Farma, S.A., a member of its Auditing and Compliance Committee and Chairwoman of its Appointments and Remuneration Committee; and she is also an independent director of Lucta, S.A.
She is also an independent director at the Instituto de Buen Gobierno (Good Governance Institute) and a member of its Executive and Appointments and Remuneration Committees.