Alena Ti is a Senior Consumer Research Manager at inDrive, bringing over 12 years of experience in consumer and shopper marketing research, with particular expertise in the FMCG sector across Kazakhstan, Central Asia, and Turkey. Alena has a strong background in market analysis and brand perception, having held various roles in companies such as Ipsos, Philip Morris International, Mars, and Mondelēz International. Previously, Alena served as Customer Activation Manager for KZ & Central Asia at Mars and contributed as a Senior Analyst Insights & Analytics for Eurasia at Mondelēz International. Alena holds a Bachelor's degree in Services, Tourism and Travel Services Management from the University of International Business and a Master's degree in Marketing Management from the International Academy of Business. Currently, Alena is expanding into global project work across EMEA, LATAM, and MENA regions within the IT industry.
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