Mahathir Yusuf

Mahathir Yusuf is a seasoned professional in consumer research and operations management, currently serving as the Senior Consumer Research Manager for APAC at inDrive since November 2020. Prior experience includes roles as Operation Lead at Pinnacle Analytics Sdn Bhd from January 2018 to November 2020, and Research Analyst positions at Frost & Sullivan and Nielsen. Additionally, Mahathir founded The Bronx Studios and held various supervisory roles at TNS and Acorn Marketing & Research Consultants. Mahathir's educational background includes studies at Universiti Utara Malaysia and completion of STPM at SMK Batu Lintang from 1993 to 2000.