Industria Creative
Samantha Ouellette is a seasoned professional with extensive experience in operations, marketing, and strategic management across various industries, including live events, entertainment, and fashion. Currently serving as Managing Director at Industria Creative since December 2023, Samantha previously held key positions such as Advisor at Diversify The Stage, where strategic advice and financial assessments were provided, and SVP of Operations and Brand Experience at Create & Cultivate, leading the organization through a major acquisition and the COVID-19 pandemic. Samantha's career also features significant roles with BMF Media, Australian Fashion Labels, Miansai, and Factory PR, where impactful leadership in client management, marketing strategies, and operational efficiencies has consistently driven growth and profitability. Samantha Ouellette holds a B.S. from the University of Delaware and an M.A. from Stony Brook University.
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Industria Creative
Industria Creative is an award-winning, full-service experiential marketing agency--we create dynamic brand experiences by merging marketing, art, and technology. Our Clients include some of the most globally-recognized entities in lifestyle, fashion, fragrance, beauty, spirits, entertainment, and technology. Virtual Experiential™ by Industria Creative, a hybrid of live events and digital marketing, takes immersive design and storytelling from IRL activations and translates them to digital campaigns with global reach. Our Diversity, Equity, Inclusion, and Accessibility practice develops campaigns for BIPOC, AAPI and Latinx + Hispanic audiences; as well as the Queer, Disability, and Body Positivity communities – heightening culturally relevant conversations and often implementing social change.