Industrial Designers Society of America (IDSA)
Shruti Parikh has extensive experience in the field of design, having held various leadership positions in notable companies such as Takeda, IDSA, and Desmania Design. With a focus on sustainability and innovation, Shruti founded Noukraft LLC to help businesses address major challenges with environmentally friendly solutions. Additionally, Shruti co-founded Xedign Design to make design accessible to smaller businesses and individuals. With a background in architecture and industrial design, Shruti has also shared their knowledge as a visiting faculty member at the School of Planning and Architecture.
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Industrial Designers Society of America (IDSA)
Founded in 1965, the nonprofit Industrial Designers Society of America (IDSA) is one of the oldest and largest membership associations for industrial design professionals. IDSA has thousands of members in dozens of Professional Chapters, Student Chapters, and Special Interest Sections in the United States and internationally. Since 1980, IDSA has produced the annual International Design Excellence Awards® (IDEA), which remains the world’s most rigorous, prestigious, and influential design awards program. Learn more at IDSA.org/IDEA. The Society leads National Industrial Design Day initiatives annually on March 5 and hosts annual events such as the International Design Conference and Deep Dives, bringing together some of the biggest names and brightest minds in industrial design and related fields. Additional programming includes the annual IDSA Student Merit Awards (SMA), IDSA Awards, and Education Symposium. In 2001, IDSA established the Design Foundation: a 501(c)(3) charitable organization dedicated to raising awareness of the industrial design profession and providing educational opportunities for students of all ages. Recently the Foundation has repositioned to more strongly focus on issues of diversity, equity, and inclusion in design. Learn more and donate at IDSA.org/DesignFoundation. Global outreach includes IDSA's designUpdate e-newsletter and INNOVATION, IDSA’s flagship publication. A highly regarded journal within the ID profession, the quarterly print and digital INNOVATION includes the annual Yearbook of Design Excellence, which features IDEA and IDSA Award winners. Learn more at IDSA.org/INNOVATION. For the latest news from IDSA, visit IDSA.org and follow @IDSAdesign on Instagram.