Luis Sotillos Sanz

Luis Sotillos Sanz is an experienced professional in user experience and service design, currently serving as the Head of User Experience & Service Design for Digital Channels at Inetum since 2015. Earlier roles at Inetum included business development for Mobility and Social Business. As a participant member of the Metaverse Standards Forum, Luis contributes to the integration of real and virtual worlds and is active in outreach efforts. Additionally, since October 2022, Luis has held the position of Chief Visionary Officer at Paradise a la Carte, where responsibilities include envisioning business strategies for an online luxury lifestyle service. As the founder of Novatierra, Luis specializes in designing business strategies within the metaverse using the M-Path methodology. Previous experience includes managerial roles in user experience at INDRA, XFERA MOVILES, NETJUICE CONSULTING, and COMMERCENET, along with a strong educational background, including a Bachelor's degree in Economics and Business Administration and a Doctorate Course in Public Law.