Piyush Kumar Sinha

Piyush Kumar Sinha holds Ph. D. in the subject of Management. He is Director, CRI Advisory and Research. He has more than 40 years of Advisory, Research, and Training as well as Managerial experience in marketing, sales, retailing, service, and business strategy for the product as well as service companies (B2Cand B2B), in the domains of Retailing and E-Commerce; Luxury and Lifestyle; Healthcare; Decision Sciences and IT. He has been involved in more than 100 advisory and training initiatives in these areas.

He was a Professor of Marketing at the Indian Institute of Management Ahmedabad (IIMA), India till March 2018. Before IIMA, he taught at IIM Bangalore, XIMB, and was Dean at MICA. He has published articles in the International Journal of Retail and Distribution Management, Journal of Retailing and Consumer Research, Journal of Brand Management, QMR: An International Research Journal; FQS: Forum Qualitative Sozialforschung / Forum: Qualitative Social Research [On-line Journal], and Vikalpa. He has served on the editorial board of the International Journal of Applied Decision Sciences and was the Resident Editor for AMS Review. He has published several books. He is one of the few resources in qualitative research in the country.