Jürgen Hoika is a seasoned marketing executive with extensive experience in the semiconductor industry, currently serving as Senior Vice President of Marketing at Infineon Technologies since November 2013. In this role, Jürgen is responsible for global division marketing, encompassing Digital Marketing, Customer Engagement, and Communications for Infineon's Automotive Division. Previously, Jürgen held positions such as Vice President of Distribution and Digital Marketing at Infineon, Business Development Director EMEA at Silicon Laboratories, and VP Sales & Marketing EMEA at Energy Micro AS. Jürgen began career in quality management at Siemens and holds a Dipl.-Ing. degree in Electrical Engineering from RWTH Aachen University.
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