Paula Farinha

Paula Farinha is a Digital Marketing Senior Specialist at Infineon Technologies since June 2021, where responsibilities include supporting business development through multi-channel digital advertising programs and providing strategic recommendations based on research. Previous roles include Ecommerce Marketing Coordinator at Shoe Palace, focusing on web product launches and digital brand promotions, and Marketing Communications Project Coordinator at Lumileds, where marketing content development enhanced social media presence. Paula also served as Marketing & Sales Associate at Viva O Sol, executing marketing programs that increased sales by 15%, and held a role at CalTV managing social media accounts and promoting the brand. Educational qualifications include a Digital Marketing Certificate and a degree in Media Studies from the University of California, Berkeley.