INFLUENCE AT WORK (UK)
Nick Hobson, PhD, is an experienced advisor and educator in the field of behavioral science, currently serving as an Advisor at Hatchproof and the Managing Director for North America at Influence at Work (UK). Hobson also contributes to Inc. Magazine as a Behavioral Science Columnist and serves as Lead Scientific Advisor at Emotive Technologies Inc. and a University Lecturer at the University of Toronto, where course design and teaching excellence are emphasized. With a robust background in social and organizational psychology, Hobson's previous roles include podcast host for "It's All Just a Bunch of BS," Global Director for Behavioral and Data Sciences at Potential Project, and various advisory positions in organizations focused on human behavior and performance. Hobson holds a PhD in Behavioral and Brain Sciences from the University of Toronto, complemented by a Master's degree from the same institution and a Bachelor's degree from McMaster University.
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INFLUENCE AT WORK (UK)
There is nothing new about the need to capture an audience’s attention, convince the undecided, inspire colleagues to embrace change and effectively influence, persuade and change the behaviours of business partners, stakeholders, customers and consumers. But how do you do these important things? Organisations are increasingly recognising the value of placing behavioural science — the blend of insights from psychology, economics, and neuroscience — front and centre of their activities. Our world-renowned team of behavioural scientists are helping them get there. INFLUENCE AT WORK is unique. Unlike other behavioural science consultancies, we are headed by two of the world’s most recognised names in the field – Robert Cialdini and Steve Martin. Our international best-selling books have sold over 7.4 million copies and our Science of Persuasion video on YouTube has been viewed nearly 13 million times. Our award-winning research and insights have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.