Influencing
Ayla Fitzgibbon is an experienced communications professional currently serving as Chief of Staff and Director of Communications at Influencing since August 2025. Previously, Ayla was the Head of Technology at WE Communications Australia, where strategic execution and delivery of communication strategies for Technology and Consumer brands were led. Other roles include Senior Account Director at Red Havas AU, where integrated campaigns for various industries were managed, and mentorship at The Warrior Woman Foundation. Ayla's career commenced with positions in customer service and internships, and culminated in a Bachelor of Communication, Public Relations from Western Sydney University.
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Influencing
Influencing is Australia's premier media database and distribution service, catering for all communications professionals. With a premium media database and an in-built media releases tool, our core value proposition is making it simple and efficient for you to get your news out to the media and beyond. Our clients include many of Australia's biggest PR agencies - approximately half of Australia's Top 25 agencies are Influencing subscribers. We believe our base of subscribers represents Australia's most progressive PR agencies - those who realise that to succeed in the future requires far more sophisticated PR workflows and processes than those that were used previously. We're also used by many internal PR departments who are proving you can do more with less through the adoption of services like Influencing. And our popular PRWire service is used by thousands of companies - from solo operators to Australia's largest public companies.