Galuh Purbaningtyas

Galuh Purbaningtyas has extensive experience in marketing and insights roles. In their most recent position as the Global Marketing Insights Manager at Influx, they built and led a team to research consumer and market behavior and identify trends in Customer Experience. Galuh developed marketing strategies and solutions based on data to address business pain points. Prior to that, they served as a Product Marketing Manager at Influx, where they focused on developing go-to-market strategies backed by marketing insights, buyer personas, target segmentation, competitive intelligence, and product messaging.

Before joining Influx, Galuh worked at COSY Inc. as an Overseas Marketing Representative for nearly five years. In this role, they developed go-to-market strategies, conducted competitive market analysis, implemented customer acquisition strategies, and created marketing collaterals for the Japanese market. Additionally, they served as a Marketing Intern at COSY Inc., where they gained experience in understanding business practices in Japan and overseas, creating marketing plans for business opportunities between Indonesia and Japan, and building networks for further business and education opportunities between the two countries.

Galuh Purbaningtyas obtained a Bachelor's degree in Accounting from the University of Brawijaya, where they studied from 2010 to 2014. In addition to their formal education, they also obtained certifications in "Digital Analytics for Marketing Professionals: Marketing Analytics in Practice" and "Digital Analytics for Marketing Professionals: Marketing Analytics in Theory" from Coursera in December 2019.