Janice McCallum

Janice McCallum has been actively involved in publishing and marketing information products for over twenty-five years. She is managing director of Health Content Advisors, a division of InfoCommerce Group that specializes in strategic marketing services for healthcare publishers, health IT and device companies, data analytics firms, and investors in the healthcare sector.

Prior to InfoCommerce Group, Janice co-founded and led a market research company, GrandView Insight, and served in a number of product management roles at pioneering digital information services companies, including Dialog Information Services, Individual, Inc., and DeepCanyon, a Hewlett Packard company. She currently serves on the Board of Trustees at the Journal of Bone & Joint Surgery, Inc.

Janice has an MBA in marketing from the Booth School of Business at the University of Chicago and a BA in economics and French from Simmons College.

Andy’s leadership role in the digital transformation included the conceptual development and commercial launch of MyIdentifiers.com – a comprehensive content identification, title management, online/social network marketing and search engine optimization (SEO) platform for the book publishing industry. Recognizing the increasing role of social media and search engines in book discovery, Andy’s product development efforts included the creation and launch of Bowker’s SEO Title Cards and interactive widgets that make publisher title data and full-text content shareable and portable into Facebook, MySpace, LibraryThing, Shelfari and dozens of leading or emerging social media channels used by readers. Andy is also credited with orchestrating international support and enterprise agreements for the identification of e-books using the ISBN standard from leading search engines and digital retailers including Google and Amazon.