Laurits Læssø Macel

We believe communication can change the world. Communication can overthrow governments, decide elections, create iconic brands and make people famous. A political drawing can give countries new enemies, a tweet can jeopardize political relations, and media headlines can put a company on the map (or out of business). We believe that communication is a deciding factor to help a company reach their business goals. With the right timing and the right message, companies can win market shares, manifest brands, increase revenues and minimize risks. But, in a world of 347,222 tweets per minute, 18,000 hour of video content every hour, and millions of new articles each day, it has never been more difficult for a company to get an overview and at the same time never been so easy to measure the wrong things. With relevant insight into the effect of communication, companies can make the right strategic decisions about their communication and change their world one message at a time. That is what we do Infomedia is the strategic partner that provides insight and advice to strengthen our client’s strategic efforts across multiple business areas, markets, and international borders. We monitor your brand 24 hours a day – 365 days a year. We analyze data from 150 million sources, pages and profiles and translate it into information relevant to your agenda – both the information you have requested and the information you didn’t know you were missing! We share our knowledge and insights from the media landscape with the world through our social channels to help you get a better understanding of the effects of the media - we call it “Insight for Impact”.