Laurence Lauret Vassor

Laurence LAURET VASSOR has extensive experience in marketing and subscriptions within the BtoB sector, currently serving as Directrice Marketing Subscriptions & Data at Infopro Digital since 2011. In this role, Laurence oversees marketing for 30 print and web titles, including notable publications such as L'Usine Nouvelle and LSA, while managing teams across France and abroad, negotiating with various service providers, and focusing on client retention strategies to enhance customer ROI. Prior to this position, Laurence held roles including Responsable Abonnements at Groupe 01 and Responsable Marketing Direct Jeunesse at Bayard Presse, with a degree in Marketing-Gestion from ISG Institut Supérieur de Gestion attained in 1993.