Juan Eduardo Zárate Heras

Juan Eduardo Zárate Heras is the Marketing and Digital Transformation Director for Latam at Informa Markets, a position held since October 2014. In this role, Juan oversees all marketing strategies for trade shows across Mexico, leveraging expertise in both traditional and digital marketing. With a strong focus on project management and team leadership, Juan has successfully increased attendance rates across various industries, achieving notable increases of 100% in construction and 30% in health. Prior experience includes serving as Marketing Manager at UBM plc, where Juan managed significant hospitality events, and as Marketing Manager at Asociación de Fabricantes de Muebles de Jalisco A.C., where Juan implemented successful promotional campaigns and secured substantial government funding. Juan holds a degree in Marketing from Universidad de Guadalajara.