Irene Tran

Irene Tran is a seasoned professional in digital marketing and communications, currently serving as a Senior Digital Marketing Executive at Informa since July 2023. With prior experience as a Campaign Manager at CAE Technology Services, Irene successfully planned and executed an Account-Based Marketing campaign targeting high-profile accounts. A former Social Media Executive at Taylor Hobson Ltd., Irene developed content strategies that significantly increased social media engagement and led multiple successful PPC campaigns. Early career roles include a Digital Marketing Intern at LoyalRate, where Irene implemented growth campaigns and enhanced website performance, and various positions in the pharmaceutical industry at Bayer Pharmaceuticals and GSK, demonstrating a strong track record in sales growth and client relationship management. Irene holds an MBA from Bayes Business School and a Bachelor's degree in Pharmacy from the University of Medicine and Pharmacy, Ho Chi Minh City.