Sahar Shakeel is the Segmentation Strategy Lead at Informa, having previously served as an EMEA & APAC Marketing Operations Manager at Adobe. With over 10 years of experience in digital marketing across various sectors, Sahar has developed expertise in email marketing, campaign management, SEO, and CRM systems. Sahar holds multiple Salesforce certifications, including Admin and Pardot Specialist. They have a proven track record in optimizing marketing processes and managing data to enhance efficiency and ROI.
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