Sarah Simonsen

Sarah Simonsen serves as the Head of Global Email & Digital Strategy for Tech Events at Informa since December 2022, where responsibilities include leading comprehensive email marketing strategies for global B2B events and overseeing lifecycle marketing and performance reporting. Previously, Sarah Simonsen held the position of Manager of US Email Marketing Operations at Informa, managing a team of digital marketers and optimizing multi-million dollar campaigns for prominent brands. Additionally, as a Digital Marketing Consultant at Sarah Simonsen Digital, consultation focuses on converting website traffic into leads, while previous roles at Academy Mortgage Corporation, TaskEasy, and DZV Distributing provided a solid foundation in B2B and B2C marketing strategies, web product management, and content marketing. Sarah Simonsen holds an Associate of Applied Science in Web & User Experience from Weber State University.