Shima Auzins is a seasoned professional in the field of Business Intelligence (BI) with extensive experience in the pharmaceutical industry and a strong foundation in technical and UI/UX design. Currently serving as Vice President at Infozone Intelligence LLC since July 2013, Shima has been instrumental in managing customer-focused projects. Previously, Shima held the position of Global Director of Product Marketing at Qlik from August 2002 to July 2013, where responsibilities included leading the development of the public-facing demo site, presenting best practices, creating internal bootcamps, and overseeing Qlik's internal deployment. Shima's career at Qlik began as a Senior Business Intelligence Consultant, contributing to the organization during its early stages. Educational credentials include a Master of Business Administration (MBA) in Entrepreneurship & Strategic Innovation and Digital Marketing from the Gies College of Business at the University of Illinois Urbana-Champaign and a Bachelor of Arts in Computer Science from Hunter College.