Infusion Marketing Group
Rick Claypoole serves as Chief Financial Officer and Chief Operating Officer at Infusion Marketing, which specializes in helping Community Banks and Credit Unions enhance customer relationships for profitable growth. With extensive experience in management consulting, Rick has held leadership roles at Vertical Views Consulting, Heitmeyer Consulting, and Closing Docket. Prior positions include Senior Vice President at Cadence Bank, Executive Vice President at BBVA Compass, and various product management roles at National City Corp and PNC Bank. Rick holds a Master of Business Administration from Robert Morris University and has pursued further education at Wharton Business School, the Center for Creative Leadership, and Stonier Graduate School of Banking.
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Infusion Marketing Group
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Infusion employs a proprietary Peer-to-Peer Data Analysis process to compare an individual credit union or bank's core data to its peers to identify profitable strategic marketing opportunities. They then create, implement, and meticulously track omni-channel marketing campaigns that generate outstanding household growth, retention and profits for its clients.