Rubin van der Heide is a seasoned professional in customer journey optimization and online marketing, currently serving as a Senior Customer Journey Expert in Business Banking at ING. They have extensive experience across various roles, including Senior Online Marketeer at Nationale-Nederlanden and Senior Online Marketing Manager at NN Investment Partners, where they specialized in SEA, SEO, and web analytics. Rubin began their career as a Marketing Assistant at De Ruiter's New Roses Int. and has held several product management positions, contributing to product development and marketing initiatives in both B2B and B2C settings. They earned a Bachelor's degree from HES Amsterdam and a Master's degree from Vrije Universiteit Amsterdam.
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