Joana Maricato

Joana Maricato is a seasoned professional in market research and insights, currently serving as the Global Insights Research Manager at Ingredion Incorporated since February 2022, where responsibilities include leading global research projects and monitoring market trends to enhance growth strategies. Prior to this role, Joana held positions as Market Research Manager and Market Analyst at New Nutrition Business from September 2014 to January 2022, focusing on consumer insights and the commercialization of nutrition science. Joana began their career at New Nutrition Business as an MSc Intern and has also contributed as an Associate Researcher at ITQB-UNL, participating in a European framework programme on functional foods. Academically, Joana holds a Master's degree in Health Food Innovation Management from Maastricht University, a Marketing Specialty from The London School of Economics and Political Science, and a Bachelor's degree in Biology from Universidade de Coimbra.