At Initially London, our mission is to make monogramming a key feature of the British personal and gifting lifestyle. Here’s what sets us apart from everyone else in the personalisation business:

* Affordably luxury - We’ve taken the centuries-old aristocratic tradition of monogramming and made it modern, accessibly priced and easy to design with innovative CAD technology.

* Distinctive design - Our website’s exclusive monogram design tool turns each purchase in to a unique design experience. We encourage experimentation with font styles and thread colour options to create a monogram that speaks to your personal style.

* Making moments memorable - We offer a broad line of timeless accessories, heirloom-quality linens and gifts for all occasions. Our best clients return to us over and over for their gift giving needs.

* Celebrating individuality - In a time when styles and trends are uniformly adopted, a monogram adds a personal touch that is unique to each individual. It’s a subtle, or not-so-subtle, way to make your own mark.

* Respecting the environment - We are laser-focused on minimising our carbon footprint. Our central London workshop is powered with 100% renewable energy. Our product line is made as much as possible from biodegradable or sustainably sourced textiles such as linen, organic * cotton, jute, palm leaf and recycled HD polyester. 

Initially London was founded by Jane Wiest in 2015 and is now, as described by Forbes, 'one of the United Kingdom’s premiere personalization [sic] companies'. 
Her team of skilled machine- and hand-embroiderers, graphic designers and textile artists has helped Initially London win awards and accolades for their work. 

If you can't find what you're looking for, Jane and her team love to work with retail and trade clients to create bespoke designs, to source unusual items or to recreate old monograms or logos for new uses.  They rarely say no to a fun project, no matter how unusual or difficult.



Initially London

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