Amanda Ritondo

Amanda Ritondo is a seasoned professional with extensive experience in finance operations, media strategy, and client management. Currently serving as Group Director of Finance Operations and Accountability at Initiative since April 2023, Amanda collaborates with Initiative Media and Healixglobal clients within IPG Mediabrands. Previously, as Director of Finance Operations & Accountability at HealixGlobal from May 2020 to April 2023, Amanda focused on financial operations and contractual oversight for AstaZeneca and Teva. Prior roles at Zenith included VP of Client Operations and Associate Director in various capacities where Amanda led integrated media planning and account management for clients such as Verizon. With a background that includes work at renowned agencies like Mindshare and positions in marketing and intern roles, Amanda holds a Bachelor of Science degree in Communications with a focus on Advertising from Boston University.