Arun Sharma currently serves as the COO of Initiative Media and Managing Director at Magna, a position held since March 2018. In addition, Arun has been with IPG Mediabrands since January 2014, where the role of Vice President has been undertaken. Prior experience includes serving as VP of Marketing and Head of Media at Bharti Airtel Ltd. from 2011 to 2013. Arun Sharma holds a Master of Business Administration degree in Business Administration and Management from MICA, with studies completed between June 1996 and April 1998.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.