Initiative
Brooke Horowitz Handwerker serves as the Global Head of Digital Performance at Initiative, focusing on Amazon/AWS since October 2023. Previously, Brooke held the position of Sr. Director at Rise Interactive from 2020 to 2022, where strategic business planning supported growth initiatives in collaboration with various teams. At PHD from 2017 to 2019, Brooke was the Digital Performance Media Group Director, managing global CPG accounts and leading omni-channel strategies across multiple platforms. Brooke's earlier experience at Omnicom Media Group spanned over a decade, culminating in the role of Global Group Director, where leadership of a team of digital experts fostered strategic growth for a roster of brands. Additional experience includes positions at CareerBuilder, focusing on marketing strategy, and Jayne Thompson & Associates in public relations. Brooke holds a Bachelor's degree from the University of Maryland.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.