Chaman Sandhu

Chaman Sandhu is an experienced marketing and client management professional currently serving as Executive Vice President, Client Advice & Management, and Global Managing Partner at Initiative since January 2024. Previously, Chaman held the position of Director of Audience Development - Social & Digital Lifestyle at Corus Entertainment, overseeing social, digital, and analytics strategies for over 11 brands. At Truss Beverage Co., leadership included roles as Director of Brand Management and Head of the Diversity, Respect & Inclusion Council, focusing on consumer insights and marketing efforts. Chaman's extensive background includes significant marketing and strategic roles at Molson Coors, OMD Toronto, Maxus, and Starcom MediaVest Group, working with high-profile clients such as PepsiCo and Procter & Gamble. Educational qualifications include an Advanced Postgraduate Diploma from West Herts College and a BA(Hons) in American Studies from Brunel University.