Connor McDougal

Connor McDougal is an accomplished media professional with extensive experience in integrated media planning and strategy. Currently serving as Associate Director for Integrated Media at Initiative, Connor oversees a $200M annual media budget for Modelo Beer, leading collaboration across multiple internal teams and managing end-to-end campaign cycles. Previous roles at Arby's include Manager of Communications Design and Senior Communications Designer, where Connor directed media strategy across 22 local markets. Additional experience includes senior media planning roles at Kelly Scott Madison, covering clients such as Eyemart Express and YMCA, along with earlier positions at Kinetic Worldwide and various public relations internships. Connor holds a degree from the University of Missouri-Columbia and is recognized for leadership in team development and executing successful media strategies.