Cory Schmidt

Sr Group Director, Communications Design
at Initiative

Cory Schmidt is an accomplished media professional with extensive experience in digital partnerships and integrated communications across major companies in the industry. Currently serving as a Freelance Group Director at Initiative for Nike Global since March 2025, Cory previously held similar roles at Initiative for Amazon XCM & RMI and at Wavemaker for Nickelodeon and MGA Entertainment. With a strong foundation in brand and digital strategy developed through positions at Horizon Media and Assembly Global, Cory has successfully managed multi-million dollar budgets, led cross-functional teams, and cultivated senior-level client relationships. Cory's educational background includes a BS in Business Administration from California State University, Monterey Bay, and an AA in Interior Design from FIDM, graduating magna cum laude.

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