Initiative
Eleni Bardis currently serves as Global Managing Director at Initiative since May 2023. Prior experience includes roles as Managing Partner and Executive Director at MediaCom from February 2019 to April 2023, and SVP, Group Director for both Novartis and Samsung USA at Starcom from October 2016 to February 2019. Eleni also held the position of SVP, Group Director at Vizeum from August 2015 to October 2016, and VP, Integrated Account Director focused on The Home Depot at Carat USA from October 2012 to July 2015. Previous roles span various leadership positions at MediaVest and Carat USA, with extensive experience in corporate development for Walmart and account supervision for Pernod Ricard USA and Kraft Foods. Eleni began a career in media planning at Mindshare in 1999. Educational credentials include a Bachelor of Science in Management with a focus on Marketing from Binghamton University School of Management.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.