Erika Yuen

Media Planner Associate at Initiative

Erika Yuen is an accomplished marketing professional with diverse experience across multiple roles and organizations. Currently serving as the Marketing Lead at Free Artists and Digital Marketing & Content Lead at The Fitting Room, Erika also holds significant positions at Rotman Commerce, University of Toronto, as a Senior Peer Mentor and co-founding Creative Director at Influencers Businesses United. Previous roles include a Marketing Intern at American Express, Vice President and Director of Events at Rotman Commerce Arts Group, and Co-President of DECA UTSG. Erika's educational background includes a Bachelor of Commerce in Management from the University of Toronto - Victoria University and participation in the Creative Destruction Lab program. Erika's strong foundation in marketing and strategy, combined with leadership skills, reflect a commitment to excellence in the field.

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