Erika Yuen is an accomplished marketing professional with diverse experience across multiple roles and organizations. Currently serving as the Marketing Lead at Free Artists and Digital Marketing & Content Lead at The Fitting Room, Erika also holds significant positions at Rotman Commerce, University of Toronto, as a Senior Peer Mentor and co-founding Creative Director at Influencers Businesses United. Previous roles include a Marketing Intern at American Express, Vice President and Director of Events at Rotman Commerce Arts Group, and Co-President of DECA UTSG. Erika's educational background includes a Bachelor of Commerce in Management from the University of Toronto - Victoria University and participation in the Creative Destruction Lab program. Erika's strong foundation in marketing and strategy, combined with leadership skills, reflect a commitment to excellence in the field.