Fergus Barnett

Fergus Barnett currently serves as the Global Managing Partner and Head of Amazon Retail & Prime in Europe at Initiative, a position held since February 2024. Prior to this, Fergus Barnett was with PHD from February 2013 to February 2024, where roles included Global Business Lead, Managing Partner, Business Director and Board Member, and Media Director. Earlier experience includes positions such as Account Director at Initiative and various roles at MediaCom and ARM Direct. Fergus Barnett earned a BSc in Management Sciences & French (dual Hons) from the University of Southampton and completed further studies at Université de Rouen through the ERASMUS program.