Gabriela Zabala

Gabriela Zabala currently serves as Directora Digital at Initiative since June 2024. Prior to this role, Gabriela held various positions at KINESSO, where responsibilities included Senior Digital Manager and Digital Manager from February 2022 to June 2024. Gabriela also worked as Directora Digital at Zeppelin, Agencia de Performance from October 2021 to February 2022, and as a Search & Social Expert at Havas Group Chile from March 2021 to October 2021. Additional experience includes roles at Zeppelin as Manager Digital and at OMD Worldwide, where Gabriela progressed from Manager Digital to Digital Media Trader and Executive Assistant of Media from February 2016 to April 2020. Gabriela began the professional journey as Administrative Secretary at Gabriela Mistral CCAF between June 2009 and February 2011. Gabriela holds a degree in Publicidad from Duoc UC, completed between 2012 and 2016.