Ghida Rafii

Ghida Rafii is an accomplished professional with a strong background in programmatic digital advertising and human resources. Currently serving as an Executive in Performance at Initiative since April 2024, Ghida previously held the position of Account Manager for Supply and Platform at MMP World Wide from November 2018 to January 2024, where expertise in programmatic media buying and data management platforms was honed. Prior experience includes roles as a Human Resources Executive at BLOM BANK s.a.l. and a Social Worker with Secours Islamique France, focusing on community outreach and assistance for vulnerable families. Ghida's educational credentials include a Master of Business Administration and a Bachelor of Business Administration from Lebanese International University, complemented by a Lebanese Baccalaureate Diploma in Life Sciences.