Harpreet A.

Harpreet A. is a seasoned professional with extensive experience in media and communication strategy, currently serving as the Consulting Group Director of Communication Design at Initiative since 2019, where responsibilities include developing strategy and overseeing Amazon's brand portfolio. Prior roles include Executive Vice President of Integrated Media at Quigley-Simpson, managing a team of 35 while leading media planning and analytics, and Consultant at GroupM's Mindshare. Harpreet held significant positions at Mindshare and McCann World Group, driving client engagements and leading large teams for major accounts such as Cisco and Microsoft. With a proven track record in media planning and operational efficiency, Harpreet has contributed to successful campaigns for renowned brands, implementing innovative strategies and frameworks. Educational qualifications include a Masters in Marketing Communications from Emerson College and a Bachelor of Arts in Economics from Delhi University.