Initiative
Helen Galanis is a seasoned executive with extensive experience in the fields of brand media and advertising. Currently serving as CEO of Initiative Canada since August 2021, Helen has also held the position of President at Initiative Canada since January 2016. Previous roles include Director of Brand Media at Rogers Communications and VP Client Partner at J3. Helen started her career with positions such as Manager of Strategy and Advertising at Canadian Tire and Strategy Planner at Starcom. Helen's educational background includes studies at York University and Centennial College.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.