Izra Izzadeen

Izra Izzadeen is a seasoned professional in media strategy and communications, currently serving as the Group Director of Client Advice Management & Communications Design at Initiative since February 2023, focusing on notable clients such as Gilead Sciences and Amazon XCM. Prior to this role, Izra held the position of Director of Media Strategy at Hearts & Science from November 2019 to January 2023, managing media for prominent brands like The New York Times and Warner Media (HBO Max). Earlier experience includes serving as Associate Director of Global Comms Planning & Digital Investment at Carat USA, where work involved Microsoft (Xbox), and as a Senior Media Planner at OMD Worldwide, overseeing campaigns for ASICS and others. Educational background includes a Bachelor of Arts in Communications from The City College of New York, complemented by experience in various media planning and account management internships. Izra's expertise spans multiple markets, including the US, UK, Canada, Mexico, Germany, France, and Australia.