Initiative
Jennifer Bender is a seasoned communications design professional with extensive experience in the marketing industry. Currently serving as the Global Group Director of Communications Design at Initiative since April 2019, Jennifer has collaborated with prominent brands such as Nike EMEA. Previous roles include Global Director of Communications Design for clients like Destination Canada and Canada Goose, as well as various positions at UM London, including Global Associate Director and Planning Manager. Jennifer's career began at McCann, where a progression from Media Coordinator to Senior Media Strategist took place, and earlier experience includes a Marketing Coordinator role at Service Plus Inns & Suites. Jennifer holds a Bachelor of Business Administration from Mount Royal University, specializing in business, management, and marketing.
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Initiative
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Initiative is a full-service global media agency built to grow brands through culture. The agency’s approach to rapidly interpreting and acting on cultural data signals – Cultural Velocity – creates relevant, long-lasting consumer connections that drive business results.