Jim Dravillas

Jim Dravillas currently serves as the Global Chief Product Officer at Initiative, a position held since May 2023. Prior experience includes a significant tenure at Google from December 2009 to April 2023, where Jim held multiple roles, notably as Head of Advanced Measurement and Research, leading initiatives that enhanced relationships with major advertisers and drove innovative measurement strategies. Prior to Google, Jim worked at Ogilvy, where Jim co-led a large analytics team and provided strategic insights. Additional roles include senior positions at Neo@Ogilvy and mOne, focusing on measurement and optimization across various industries. Jim holds a Master's degree from The University of Texas at Austin and an undergraduate degree from Dartmouth College.